VIV is shaped by the Sun and guided by a belief in beauty as expression.
We believe makeup is more than appearance. It is a gesture, a choice, a way of being present in the world.
Inspired by the warmth, energy, and natural confidence of Brazilian culture, VIV creates beauty that feels vivid on the skin.
Fluid textures, luminous finishes, and sensorial formulas designed to move with you, revealing what is already there. A glow that comes from within.
Each creation is crafted like a piece of jewelry: intentional forms, precious details, objects meant to be held, worn, and carried through life.
VIV emerged from the creative vision of Flavia, whose background in design and creation shaped the brand’s aesthetic language and jewelry-like expression of beauty.
Shortly after, Tatiana and Irina joined the brand, bringing complementary expertise that strengthened its foundation and guided VIV into its global chapter, allowing it to grow with intention while preserving its soul.
Born in Brazil, VIV now moves into its global chapter with an international presence guided by a global vision.
Today, the brand connects with audiences in Brazil and Europe through direct-to-consumer channels, alongside a carefully curated physical presence in Paris at Operle.
From Brazil to the world, VIV carries its solar signature and Brazilian soul beyond borders
