VIV is a solar beauty brand.
We believe in makeup that reveals real beauty.
A light that naturally manifests on the skin, luminous, alive and effortless.
This is VIV beauty.
Experts in luminous makeup, we innovate through fluid formulas, luminous finishes and vegan ingredients that melt naturally into the skin, revealing a sophisticated and effortless glow.
Every detail is designed to transform the makeup experience. From formulation to application, from shapes to finishes, VIV creates objects that awaken desire and make the act of applying makeup feel even more special.
Products conceived to be felt, lived with and carried with you.
VIV was born from Flavia’s vision, transforming her industry background and passion for design into a new language of luminous beauty. With a refined eye for product creation, performance and experience, she developed authorial formulas and creations that translate the brand’s solar essence.
Alongside Tatiana and Irina, VIV brings together strategy, energy and a global vision to share a luminous, refined and genuinely Brazilian beauty with the world.
Born in Brazil, VIV now begins its global expansion. Today, the brand is distributed in Brazil and Europe through its online stores and a curated selection of physical retail spaces in São Paulo and Paris.
More than makeup, VIV expresses a way of feeling beauty.
Solar beauty with a Brazilian soul.
