The VIV experience is crafted with the same care as a fine jewelry piece: iconic shapes, precious finishes, and thoughtful details designed to enchant. Our spherical packaging evokes the Sun and translates the brand’s jewelry-like aesthetic — elegant, sensorial, and timeless.
About Us
At VIV, every formula, texture, and shade is created to reveal a radiant, natural, and vibrant beauty. Our sensorial, fluid textures melt seamlessly into the skin, awakening a glow that accompanies you through all your Golden Moments.
Brazilian energy lives in the lightness of textures, sun-kissed tones, and the spontaneous joy that inspires VIV. A brand that celebrates real glow, human warmth, and the beauty that blooms from within.
The VIV experience was created to enchant: iconic design, artisanal details, and a presentation that turns each product into a gift. A sensorial ritual to be lived, felt, and to awaken your best self.
The Art of Detail
Behind VIV are three women who believe in a beauty that goes beyond appearances, revealed from within. Each creation carries this authorial vision, bringing together aesthetics, intention and emotion in everything VIV creates.
A Global Presence
Born in Brazil, VIV enters a new chapter with an international presence guided by a global vision. Today, the brand connects with audiences in Brazil and Europe through direct-to-consumer channels, alongside a carefully curated physical presence in Paris at Operle. From Brazil to the world, VIV carries its solar signature and Brazilian soul beyond borders.
The Vision Behind VIV
VIV was born from the creative vision of Flavia, whose background in design and creation shaped the brand’s aesthetic language and jewelry-like expression of beauty. Shortly after, Tatiana and Irina joined the brand, bringing complementary expertise that strengthened its foundation and guided VIV into its global chapter, allowing it to grow with intention while preserving its soul.
